“PUBLISHING IS DEAD. LONG LIVE PUBLISHING SERVICES.”
Tilting Point equips the most innovative mobile game developers with unsurpassed publishing services to conquer today’s ultra competitive games market.
Cambridge, MA and NEW YORK – September 15, 2014 – Harmonix, the world leader in music gaming and one of…
WHAT DEVELOPERS NEED
A team made up of gaming’s best, working for you.
Tilting Point has unmatched expertise:
We assist developers with collaborative, data-driven consultation on game design, monetization, retention, in-game economy modeling, and performance monitoring.
User Acquisition & Advertising
Our CPI campaigns are all managed in house, under the direction of a former DeNA UA lead. We manage, track, and optimize the campaigns in addition to creating the artwork and assets that drive installs.
App Store Optimization & Discoverability
We create compelling copy and promotional assets, manage ASO and SEO, and conduct deep competitive analyses.
Market and Consumer Insights
Led by the former lead analyst at EEDAR, Tilting Point brings market-leading research, analysis, forecasting, and reporting to give you visibility into how consumers will respond to your game relative to the competition, whether it’s launching next month or next year.
Community & Customer Support
Whether it’s building and managing customer support solutions from scratch or working with your existing team, we’ve helped gamers get the quick and accurate help they need. We work with you on community and social media efforts, including content creation, listening, and reporting.
We turn games into brands and franchises with innovative marketing campaigns that go well beyond a 300×50 banner. Under the guidance of the marketing lead behind industry juggernauts BioShock and Sid Meier’s Civilization, Tilting Point creates world class marketing materials that break out from the mobile gaming sameness.
Under the direction of the former QA lead from Irrational Games, Tilting Point provides QA testing across all devices and platforms, as well as localization and culturalization support.
Design & User Experience Optimization
We assist developers with user flow optimization and wireframes, UI & UX, game and tutorial balancing, user testing and focus groups, and provide experienced, insightful recommendations for game mechanics and features.
PR is tremendously important for any game’s success. We have deep relationships with influential press outlets and journalists worldwide, extending well beyond the gaming press. Our head of PR has launched Kingdom Rush, Candy Crush Saga, Temple Run, and dozens of other hit mobile game brands.
We support our developer partners every step of the way, shouldering development risks and committing marketing funds to get your vision and hard work noticed.
WE ARE TILTING POINT
Tilting Point’s team of industry leaders have the experience, know-how, and big ideas to take your game to the top of the charts.